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101 0 ^aeng
102 ^aRU
105 ^aa z 000yy
109 ^ada
200 1 ^aProduct policy
^econcepts, methods, and strategy
^fYoram J. Wind
210 ^aMassachusetts
^cAddison-Wesley
^d1982
225 0 ^aAddison-Wesley marketing series .
610 0 ^aAMERICANA
610 0 ^aProduct management
610 0 ^aNew products
610 0 ^aManagement of production
610 0 ^aMarketing
610 0 ^aProduct life cycle
610 0 ^aНОВЫЕ ПРОДУКТЫ
610 0 ^aПРОИЗВОДСТВЕННЫЙ МЕНЕДЖМЕНТ
610 0 ^aМАРКЕТИНГ
610 0 ^aЖИЗНЕННЫЙ ЦИКЛ ПРОДУКТА
610 0 ^aНОВЫЯ ПРАДУКТЫ
610 0 ^aВЫТВОРЧЫ МЕНЕДЖМЕНТ
610 0 ^aМАРКЕТЫНГ
610 0 ^aЖЫЦЦЁВЫ ЦЫКЛ ПРАДУКТА
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^gYoram J
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